Dave Meyers (Radar Video Director) :
"I feel, I guess, that the videos are a chance for her to vocalize a sense of herself. The media tends to attack her, so I thought, 'Let's show the classy side of Britney and focus on a classy experience, very European-inspired.' And she's at the point in her career where I think this would be a nice step."
"[But] everything is done in a Britney way. She's not Madonna, and Madonna is not Britney. It seems like Madonna made the same choices that were right for her at the time, to class her up when she had just done a sexpot video. She was riding that image train too. She was leading that image train, and I think that Britney has done that as well."
He wanted the video to show a "Classy Side" of Britney
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